Compounding Instagram’s Success
After Instagram Stories and Instagram Live, you would think Instagram would slow up a little bit on the updates. But no. Today, the social titan introduces a brand new feature that is sure to get you excited!
Gone are the days where you will have to painstakingly choose one photo to share on your account. Instead, you can now share multiple images or videos giving you a more dynamic experience. Combine up to 10 photos or videos! How do you see them? As illustrated in the accompanying video, just swipe left.
How Does It Work?
In the blog post, Instagram explains how you too can add multiple photos and videos:
When uploading to your feed, you’ll see a new icon to select multiple photos and videos. It’s easy to control exactly how your post will look. You can tap and hold to change the order, apply a filter to everything at once or edit one by one. These posts have a single caption and are square-only for now. On your profile grid, you’ll notice the first photo or video of your post has a little icon, which means there’s more to see.
What Does This Mean For You?
Whether you use Instagram for business or personal accounts, you will find creative uses for this new feature. I can see this being very useful for businesses who want to increase engagement. The feature is very similar to Facebook’s carousel ads, which makes a lot of sense considering Facebook and Instagram are integrating similar features.
The new feature also provides another channel where brands can tell more complete stories. Especially useful is the ability to mix photos and videos as opposed to being limited by one or the other.
Let’s just say, I will be testing this out very soon. You should, too!