SAMM Sound

Website Redesign For a Family-Owned Audio Visual Company

SAMM Sound

SAMM Sound is an expert provider of custom audio visual design, installation and integration for homes, businesses and automobiles. Their clients range from residential to commercial partners including builders, contractors, architects, designers and car dealerships.

SAMM Sound is a family-owned and operated business that has been committed to providing high-quality audio visual design in the same location for over 40 years. With two generations of family and expert staff members that have been with them for over 15 years, customers can rest assured that their project is in the best hands. All of their employees are trained every year and stay on top of industry trends.


As the lead digital designer at i3 Creative Agency, I took on the task of redesigning the SAMM Sound website. After reviewing the original site, I stressed a few key aspects that would be implemented in the new website:

  • Responsive Design
  • Highlighting and Simplifying Services
  • Optimizing For Digital Marketing Campaigns

Original SAMM Sound Website


With a mature audience, I focused on improving navigation, readability, and imagery. The aesthetics lend themselves to the large scale projects SAMM Sound takes on for their clients as well as support their technical know-how.

With a brand new website, SAMM Sound’s web traffic and lead generation have grown. This has led to boosts in social marketing and ppc campaign efforts that have yielded increased success for SAMM Sound.